XLMedia has recently announced a significant partnership agreement with the Atlanta Journal-Constitution, spanning over three years. As part of this deal, XLMedia will be providing sports betting content to the renowned news and sport brand based in Georgia.
By expanding its presence in Georgia and the Southern states of the U.S., XLMedia aims to solidify its influence in the region. This collaboration will enable the Atlanta Journal-Constitution to tap into new revenue sources, while also presenting their monthly readership of over 9.2 million unique digital users with an exciting range of fresh content. Furthermore, XLMedia will have the opportunity to instantly engage with the brand's national readership, who are currently residing in regions where live sports betting is legal.
Chief Executive David King expressed his optimism about this partnership, stating, "This deal positions us well to drive new revenue in legal Southern states such as Kentucky and North Carolina, while also enabling us to reach Georgia's large sports fan base if sports betting is legalized."
In conclusion, this exclusive collaboration brings together two major players in their respective fields, promising a fruitful endeavor for both parties involved.
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